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Follow the Hearts to Salida

Wilbur Foshay, Salida Chamber of Commerce manager in the 1940s (and convicted pyramid schemer who was Presidentially pardoned,) came up with the successful advertising campaign Follow the Hearts to Salida which featured many local beauties. Featured in the image at left – top row: Betty Bland, Teresa Harvey, Doris Keeling, and Rayetta Davidson – middle row: Peggy Johnston and Shirley McDaniel – bottom row: Barbara Wood and Christine Nelson.

Follow the Hearts float

Follow the Hearts float at one of Salida’s parades (undated)

Buy War Bonds Hearts of Salida-1
Follow the Hearts high res
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Follow the Hearts IV
Follow the Hearts I
Follow the Hearts III
Follow the Hearts II
Follow the Hearts to Salida brochure published by the City of Salida and the Chamber of Commerce
Follow the Hearts brochure outside
Follow the Hearts brochure inside
All Highways Lead to Salida
Chamber of Commerce promotional postcard
Follow the Hearts chamber promo card I
Follow the Hearts Chamber promo card II

clipping from the 1982 Mountain Mail newspaper publication, Directions ’82

Foshay’s Sweethearts newpaper clipping
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