Follow the Hearts to Salida

Wilbur Foshay, Salida Chamber of Commerce manager in the 1940s (and convicted pyramid schemer who was Presidentially pardoned,) came up with the successful advertising campaign Follow the Hearts to Salida which featured many local beauties. Featured in the image at left – top row: Betty Bland, Teresa Harvey, Doris Keeling, and Rayetta Davidson – middle row: Peggy Johnston and Shirley McDaniel – bottom row: Barbara Wood and Christine Nelson.

Follow the Hearts float at one of Salida’s parades (undated)

Follow the Hearts to Salida brochure published by the City of Salida and the Chamber of Commerce
Chamber of Commerce promotional postcard

clipping from the 1982 Mountain Mail newspaper publication, Directions ’82